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How to Do Business with the Japanese, by Mark Zimmerman
Ebook How to Do Business with the Japanese, by Mark Zimmerman
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Until recently Westerners have been fortunate in their position in the world. When traveling East, we've been able to take along our way of doing things, and have seldom found it desirable or necessary to heed the old saw that commends "when in Rome..." Indeed, although most Westerners who come to Japan on business may know a little about the country and its people, their knowledge seldom approaches adequacy, and misperceptions continue to abound. As a result, when European and American managers persist in treating Tokyo as if it were Paris or New York, and thinking of Japanese businessmen as having the same values and priorities, they quickly learn that their competitive efforts are outclassed by the Japanese. How to Do Business with the Japanese is a clear, concise guide for the enlightened businessman and tourist who wants to learn more about a nation that is outstripping Western performance in nearly every market of the world for many categories of consumer goods. Ranging from the all-important art of gift giving to the correct protocol of presenting one's meishi (a business calling card absolutely necessary for all businessmen in Japan) and to more abstract concepts like giri(duty), kao(face) and gimu the sense of obligation and loyalty to others), the pragmatic advice offered here is at once blunt and remarkably sensitive to cultural nuances.
- Sales Rank: #3473544 in Books
- Published on: 1985-02-12
- Released on: 1985-02-12
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 316 pages
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